5 Reasons why your business need a Brand Identity.

Are you starting a thriving business? Do you already have one? Have you thought of the importance of a well designed brand identity in the growth of your business? Let me explain you everything in this post.

A brand identity could be defined by the visual representation of your brand. It is a set of visual elements that represents your business idea, (brand) strategy, values and personality. Despite the obvious first fact that brand identity is what makes your brand unique, here are some other reasons why brand identity is so important.

01. Show your Personality

A brand identity is the visual representation tool to express your brand's personality. It translates your brand values and strategy into visual and graphic elements that convey your messages. Your brand identity visually represents your brand's core values and personality. Creating the brand's essence means communicating the general message of your business and promoting its goals. You can use your brand identity to establish the tone of your business and the type of services you provide to your customers.

02. Build Brand Recognition

Without a face, it might be difficult to identify you. The same applies to your business. Brand recognition is primarily determined by the logo design and your brand's colours. People should recognize your brand as soon as they see some of your branded elements. A strong brand will make people notice your business much more than without one. People will not remember a business with no cohesive branding for very long.

Nothing to worry about if the general public gets tired of your brand being seen everywhere. This is something to be embraced since continued recognition leads to increased trust. So, the more people see and recognize your brand, the sooner you’ll be able to build confidence in your business and attract your ideal customers.

03. Create Consistency

Consistency makes brands successful, and brand identity is a significant component of consistency creation. A solid brand identity allows you to create a consistent and ever-constant message across all your marketing material and project. (Thanks to your brand guideline!). As a result, the brand becomes more easily recognizable and consistent. In addition, because of how your products feel and look, your audience can quickly identify them and ultimately helps to increase brand recognition.

04. Differentiate from your competitors

Businesses strive to keep their brand's identity distinct from their competitors. Having a strong brand identity can help your brand stand out in a crowded market. In fact, brand identity plays a crucial role in customer retention. If you share the same values as your customers, they will be more attracted to your brand and more likely to choose you over your competition. Maintaining this relationship can lead to stronger customer loyalty over the long run.

05. Win a Premium Price

A branded product can command a higher price than one without a weaker identity. This is since strong brands inspire trust and are associated with certain expectations. While your product may have similar features to your competitors, customers tend to choose your product because of its look and identity. As a result, you're adding extra value and connection to your customers. With a strong brand identity, you can sell premium products, knowing that your customers are paying for quality.

Now that you understand the benefits of having a solid Brand Identity? It is time to start to complete or create yours. Need some help feel free to reach out to our Studio.